Marketing Plan For A Marketing Strategy Essay - 3798 Words

INTERNATIONAL MARKETING PLAN Executive Summary The report includes the segment and process of marketing to be included in the marketing plan of a business to introduce new product launch in the market. There are various segments of market emphasized in the study focusing upon the operational activities of the company. The first perception highlights the new product launch in the new market environment and in the second market perception; it highlights the launch of new product in the existing market. The product selected here is muesli cereals, which is going to be introduced in the segment of market in China. The company selected here is Hubbard Foods Limited who is working with its business in New Zealand. The purpose of the study is to highlight the marketing plan with the implementation of the strategies ad relating the study with the relevant theories and models to shed light upon the working of Hubbard in China. Marketing plan and implementation of the strategy is also shown in the current study showing the significance in the financial statement of the company. 1.0 Introduction The study contains necessary marketing plan required to maintain sustainability in the market. Therefore, it includes the segment and process of marketing to be included in the marketing plan of a business to introduce new product launch in the market. There are various segments of market emphasized in the study focusing upon the operational activities of the company (AlShow MoreRelatedMarketing Plan For A Marketing Strategy909 Words   |  4 PagesA marketing plan is crucial to the survival of an organization. Marketing plans need to be well thought out and target a certain market. The market that an organization chooses will demonstrate what direction they want the organization to head in. However, choosing just one market will be problematic to the organization because they will be missing out on other opportunities to grow. The organization needs to operate like the old sane, kill two birds with one stone. Therefore, if an organizationRead MoreMarketing Plan For A Marketing Stra tegy1205 Words   |  5 Pages Any company, of any size that is successful in marketing always starts with a marketing plan. Large companies have plans with hundreds of pages; while small companies can get by with a half-dozen sheets. You should at the very least refer to it quarterly, but better yet monthly. By adding monthly reports on sales/manufacturing; this will allow you to track performance as you follow the plan. Any marketing plan begins with an assessment of your company’s current situation. This should include theRead MoreMarketing Plan For A Marketing Strategy1299 Words   |  6 Pagesimportant to plan ahead in regards to how this product will meet the main stream consumer. The concept of marketing may seem like a simple process, â€Å"business success using a simple process of understanding and meeting customer needs† (Drummond, Ensor, Ashford, 2014). One tool used in order to ensure product to consumer success is a marketing strategy. A marketing strategy combines all of the mark eting goals and business goals in to one comprehensive package (Lake, 2016). The marketing plan explainsRead MoreMarketing Strategy : Marketing Plan Essay997 Words   |  4 Pages IV. MARKETING PLAN Our product s main marketing objective is to focus on the customers wants and needs and, at the same time, maintain a marketable selection of shoe polish at all times. This will allow us to effectively influence and persuade them to buy. Marketing Strategy:- Advertising: Our main advertising strategy is to let our potential customer know that we are aware of their wants and needs and have quality inventory and prices. Market Segmentation, Target Marketing and PositioningRead MoreMarketing Plan For A Marketing Strategy1241 Words   |  5 Pagesathlete endorsers Viral Marketing Innovation Products Durability Weaknesses Specific products Expensive accessories and products Increased competition No flash Opportunity Global market is increasing Content delivery technologies Media hosting Viral marketing Threats Hardware company competition (Sony) Media company competition (Facebook) Note. The GoPro SWOT assessment of external and internal environmental elements. 5.0 Marketing Strategy and Goals The goal of this marketing plan is to leverage existingRead MoreMarketing Plan For A Marketing Strategy Essay998 Words   |  4 Pagesthe marketing activities. If they exceed the allocated budget, it could lead to conflict with the Finance team and will be detrimental to the company’s overall profits and will be against the company’s strategy to generate more profits. Many companies follow a very high level of corporate ethics and responsibility and hence marketing strategy should also be in line with this strategy. If the company advertises a wrong good or in a wrong manner, it can lead to reputation loss. The marketing mix hasRead MoreMarketing Plan For A Marketing Strategy1772 Words   |  8 PagesMarketing strategies is a strategy that takes in consideration of all marketing goals into a one comprehensive plan. A good marketing strategy should be drawn from market research and focus on the right product mix in order to achieve the maximum profit potential and sust ain the business. The marketing strategy is the foundation of a marketing plan. Their three steps for developing a good marketing strategy 1) Planning Phase It includes SWOT analysis of your business in the marketplace, once customersRead MoreMarketing Plan For A Marketing Strategy Essay1928 Words   |  8 PagesExecutive Summary The idea behind his marketing plan is to take advantage of digital technology a majority of customer are already using every day. Frequent traveler are in tune with Delta’s fares and services provided. The company must broadcast these benefits to the population at large in order increase its share of the market. The customers utilizing other carriers or other forms of travel is vast untapped resource that Delta needs to reach. Television and newspaper ads are becoming increasinglyRead MoreMarketing Plan For A Marketing Strategy Essay906 Words   |  4 Pagesestimates and financials required for the proper and effective conduct of this marketing plan throughout calendar year 2016 by On-Target of SoCal can best be broken down and expressed within the following three major categories; implied, specified, and shared marketing activities. Each of which will be further addressed in the following paragraphs. Implied Marketing Tasks The Implied Marketing Tasks include all those marketing activities conducted directly and routinely by the entire staff of On-TargetRead MoreMarketing Plan For A Marketing Strategy1326 Words   |  6 PagesMarketing Plan Once when our business is planned and everything is done in proper manner than our time starts doing marketing and introduce our services to our target customers and place the image of our product in our customers mind. Actually language translation business is not same as product selling business, in product selling business, you have a product which customers can touch and check butt marketing and selling services is the hardest job because some our customers are unaware

Analysis Of Twelve Angry Men - 1758 Words

â€Å"Twelve Angry Men† is an American film in which one person – Juror No8 – was able to convince the other 11 Jurors to vote â€Å"not guilty† in a murder trial, although all jurors pre-voted otherwise in the first minutes of counseling. The speeches of Juror No8 can provide a valuable example of different effective negotiation techniques. Thus, the aim of this paper is to analyze negotiation strategies of Juror No8 and to show how they can be used in personal and professional life to reach a certain goal. The first technique applied by Juror No8 is imagining a situation from personal perspective. He started cautiously with referring to his own actions in similar situation and used such phrases as â€Å"I kept putting myself in the kids place†¦Ã¢â‚¬ , â€Å"If†¦show more content†¦In the movie, Juror No8 made other jurors consider the situation from two perspectives - assuming that the boy on trial is guilty (â€Å"Supposing he did kill his father†¦.†) and assuming that the boy is not guilty (â€Å"Supposing they [facts] are wrong†¦?†, â€Å"Supposing the boy is not guilty†¦Ã¢â‚¬ ) (â€Å"12 Angry Men†, 1957). Technique #2 can be effectively used in personal life in cases where you have to convince a member of your family or a friend to choose a vacation destination, a house to buy, or even choose a place to have dinner. To do that, you need to make your partner imagine a situation in which he/she is on vacation, in a house or a re staurant that you want. The strategy of Assumption can be effectively used in advertising in order to make consumers see how their lives will change â€Å"assuming† they have a product, for example, assuming how a woman would feel if she had an advertised brand bag or shoes. Advertising campaigns can also use Assumption strategy to compare two products – imagining using brand product vs the commonly used one. Generalization is another technique that helped Juror No8 to convince other jurors. It is a well-known Sherlock Holmes’ deductive method of investigation in which what is known to be true about all people is applied to a particular person. This strategy can also be called a rational–based approach in which the negotiator uses reason to convince the opponent (Lewicki et al., 2014). Juror No8 implemented this technique toShow MoreRelatedAnalysis on Twelve Angry Men1086 Words   |  4 PagesAnalysis on Twelve Angry Men The movie Twelve Angry Men portrays an array of group dynamics by including the structure and functioning of groups, as well as the different types of roles each character plays along with their conflicts. The film displays these elements through a jury deliberation and the joint effort and the functioning of several minds together to search for the truth. These are just a few characteristics of group dynamics at work that is seen throughout the film. Group Purpose andRead MoreAnalysis Of The Movie Twelve Angry Men 890 Words   |  4 PagesTwelve Angry Men Introduction The movie â€Å"Twelve Angry Men,† portrays the story of twelve jurors from different walks of life and how they came to a difficult decision regarding the life of an eighteen year old Puerto Rican defendant. The defendant is on trial for premeditated first degree murder of his father. The scene takes place in a New York City jury room. The evidence presented to the jury alleged the youth murdered his father with a switchblade the night of the murder. The story began atRead MoreAnalysis Of The Movie Twelve Angry Men 786 Words   |  4 Pageshas equal value These two topics seem very essential for a team effectiveness because it shows the accountability and value of each team member. The movie â€Å"Twelve angry men† is a perfect example to illustrate these two topics. In that movie, twelves men were assigned by the judge to decide if or not a young man murdered his father. These men came from different background, did not know each other but had something in common: the goal for which they found themselves in that team. Obviously, conflictRead MoreTwelve Angry Men Character Analysis948 Words   |  4 PagesTwelve Angry Men, by Reginald Rose, is a play about a jury trying to come to a verdict that will determine whether or not a teenage boy will be put on death row. The jury that is chosen for the case all come from very different pasts, and most of them have completely different morals and values. The clash of these different views and discussing the case reveal past experiences and prejudices that some of the men have. The dy namic between past experience and prejudices fuels their arguments, butRead MoreFilm Analysis: Twelve Angry Men2007 Words   |  9 PagesThe movie Twelve Angry Men is about a young man who is accused of stabbing his father to death. The twelve jurors have to decide whether the defendant is guilty or innocent. If the young man is found guilty, there is a mandatory death sentence (the jury needs to be unanimous in their decision). At the preliminary vote, eleven of the twelve jurors vote the young man guilty. Henry Fonda is the only one who voted the accused as not guilty because he doesnt want to send the defendant to the deathRead MoreAnalysis Of Twelve Angry Men By Reginald Rose2345 Words   |  10 PagesExtended Analysis Twelve Angry Men Justice is a concept that is crucial to a fair and just society. For hundreds of years, countries have developed constitutions and other documents in place to form justice for those within the country. In Twelve Angry Men by Reginald Rose, the idea of justice is bounced around by twelve men on a jury. These men have the unthinkable decisions of whether a suspected murderer is given the death penalty or able to walk free. The jury in Twelve Angry Men made the mostRead MoreLeadership Analysis â€Å"Twelve Angry Men† Essay2868 Words   |  12 Pagesï » ¿ Leadership Analysis â€Å"Twelve Angry Men† Olu Adewumi NCLC 375: Prof. Ampthor The movie â€Å"Twelve Angry Men† is about twelve male jurors, brought together in a deliberation room to decide whether a boy is guilty of killing his father. The deliberation starts with an 11-1 vote for guilty. As the movie progresses, the one man who had a reasonable doubt about the guilt or innocent of the young boy, convinces theRead MoreAnalysis of Conformity and Group Influence in Twelve Angry Men912 Words   |  4 PagesAnalysis of Conformity and Group Influence in Twelve Angry Men Introduction The film â€Å"Twelve Angry Men† directed by Sidney Lumet illustrates many social psychological principles. The tense, gripping storyline that takes place in the 1950s features a group of jurors who must decide unanimously whether a young man is guilty or innocent in the murder of his father. At the beginning, eleven of the twelve jurors voted guilty. Gradually, through some heated discussion, the jurors are swayed to a not-guiltyRead MoreAnalysis Of Twelve Angry Men By Reginald Rose754 Words   |  4 PagesThe statement â€Å"Drama reflects real life on a stage† is shown through the powerful dramatic play by Reginald Rose, ‘Twelve Angry Men’. Reginald rose through the effective use of characterisation, conflict and tension, symbolism, language and setting, Rose dramatically reflects human experiences with ‘Twelve Angry Men’. It is a play that directly appeals to our sense of justice and equality and questions audiences to contemplate the a rguments on a ‘fair trial’ in a judicial process when ‘reasonableRead MoreTwelve Angry Men Juror 8 Analysis1084 Words   |  5 PagesJustice or Freedom In the drama Twelve Angry Men by Reginald Rose, juror 8 does a good job in persuading the other jurors to listen and reconsider the evidence. He uses his rhetorical appeals to captivate the other jurors attention. He gains an authority towards the other jurors which makes them trust him more. Juror 8 deconstructs the testimony and evidence with his rhetorical appeal to make the other jurors consider the innocence of the defendant. First, Juror 8 establishes his credibility to

The Role of Metrics in Marketing in the Contemporary World Literature review

Essays on The Role of Metrics in Marketing in the Contemporary World Literature review The paper "The Role of Metrics in Marketing in the Contemporary World" is a good example of a literature review on marketing. The role of metrics has become crucial in facilitating efficient, effective and targeted marketing in the contemporary world. As a result, it has become increasingly important for managers, marketers, and students to learn how to apply metrics in judging marketing results. Metrics has proved to be the key to success in marketing (Weissbrich, 2009, p. 8). Moreover, it encourages vigor and objectivity throughout the world of business, science, and government. Metrics is a system that quantifies a character, a trend or dynamic. It is used in the explanation of a phenomenon, analyzing the causes, sharing findings and projecting the results of future events. Metrics also assist in the comparison of observations across time periods and regions. Consequently, it provides frameworks for efficient and effective marketing approaches.In today’s world, there has be en significant pressure on marketing executives to be accountable for their companies’ returns on investments (Roll, 2006, p. 26). As well, there has been an increase in awareness and stronger motivation among marketing executives to quantify returns derived from market campaigns. Through the effective and efficient application of metrics, marketers are able to realize new opportunities, measure them and invest in them. For example, a marketing executive may want 10% of a company’s current customers to reorder within 2 weeks, 20% to reorder within 2 months, and 50% to reorder within 1 year. He or she will need to create short-run metrics that will help the company to reach its long-term goals within the set timeframe (Hastings Saperstein, 2008, p. 231).Hutt and Speh (2009, p. 449) highlight four key categories of metrics for consideration: customer metrics, strategic metrics, operational metrics, and output metrics. Strategic metrics measure the success of a companyâ €™s strategic approach to customer relationship management. Strategic metrics is used to determine whether the laid objectives of a company focus sufficiently on the needs of the customer, the role of customer relationship management in positioning the organization in the market place and the extent to which marketing information is used when developing business strategy. Customer metrics measure the value delivered to the customer by the organization as well as the value that a customer delivers to the organization. This helps in the measurement of customer satisfaction, customer retention, customer acquisition costs and determining the lifetime value of a customer (Baker Hart, 2007, p. 408).Operational metrics on the other hand measure staff training, career progression, recognition, compensation, and appraisal among others (Hutt Speh 2009, p. 449). This also involves processes such as product and service development targets and customer service levels.

Approximately Free Essays

Chapter 9 1)Approximately how much water do you need each day to stay healthy? Water constitutes 50% to 70% of the human body. Its unique chemical properties enable it to dissolve substances as well as serve as medium for chemical reactions, temperature regulation and lubrication (found in the knees and other joints of the body); it also aids in regulating the acid base balance in the body. It helps remove waste from the body and is the basis for saliva, bile and amniotic fluid. We will write a custom essay sample on Approximately or any similar topic only for you Order Now It is clear that obtaining the proper daily intake of water is extremely important. For adults daily water needs are estimated at 2. 7 liters (11 cups) for adult women to 3. 7 liters (15 cups) for adult men, total water is a combination of fluids and food. For fluid alone this corresponds to at 2. 2 liters of water (9 cups) for women to 3 liters water (13 cups) for men per day. (Fluid intake does not have to be derived from water alone). Identify at least two situations that increase the need for water. ?Dehydration: Dehydration is triggered after the loss of water due to illness and drinking alcohol. The following are signs of the early stages of dehydration: dry mouth and lips, difficulty concentrating, dizziness, headache, elevated heart rate and fatigue. ?Thirst: If you do not drink enough water your brain lets you know by signaling thirst. Your brain communicates the need to drink. Thirst mechanism can lag behind actual water loss after a prolonged exercise and illness, as well as in older people. Children that are ill especially those with fever, diarrhea, vomiting and increased perspiration should be encouraged to take in adequate fluids. Then list three sources of water in the average person’s diet. ?Liquids: Beverages that we consume, such as water, milk, coffee, tea, soda and fruit juices. Beer and wine are also considered forms of water however – these should be consumed within healthy daily guidelines (2 for men and 1 for women). Plain water is considered by many experts to be the best source as it provides water intake without adding any calories – even though it doesn’t provide any other nutrients. ?Foods: Much of the food we consume has water. Many fruits and vegetables are more than 80% water. ?Metabolic Water: Water as a byproduct of metabolism. 2)What is the relationship with sodium and water balance, and how is that relationship monitored as well as maintained in the body? Sodium is the major positive ion found outside cells and is essential to fluid balance and nerve impulse balance. The North American diet provides abundant sodium through processed foods and table salt. Table salt is chemically known as sodium chloride, it is 40% sodium and 60% chloride. The human body absorbs almost all sodium consumed. Once absorbed it becomes the major positive ion found outside of cells in extracellular fluid and is a key factor in retaining body water. Fluid balance throughout the body depends partly on the variation of sodium and other ion concentrations among the water containing components in the body. Sodium ions also function in nerve impulse conduction and absorption of nutrients like glucose. Both deficiency and toxicity can occur with sodium; the greater concern lies with toxicity. Sodium deficiency is less common than excess sodium since it is so readily available in the diet; many health problems can occur when either happens. Kidneys are essential for regulating the volume and composition of bodily fluids. Water balance is achieved by ensuring that the amount of water consumed and generated by metabolism equals the amount of water excreted by the body. Consumption side is regulated by behavioral mechanisms which include thirst and salt cravings. Urine is produced not only to eliminate cellular waste products, but also to control the amount and composition of extracellular fluid. Controlling the amount of water and sodium as well as other chemicals is essential to life – our body controls this by producing various amounts of urine so that we can conserve water and chemicals when short in supply. Too much or too little water and/or salt in our bodies is dangerous. Therefore the amount of water and salt excreted in urine and the amount of urine excreted is adjusted to meet the needs of the body. 3)Identify four factors that influence the bioavailability of minerals from food. Food supplies us with many minerals, but the way in which our bodies are able to absorb them varies. The degree to which ingested nutrient is absorbed from food sources and is available to our body is called bioavailability. The bioavailability of minerals depends on many factors. The mineral content listed in food composition table for amount of a mineral in a food is just a starting point for estimating the actual contribution the food will make to our mineral needs. For example spinach contains much calcium but only 5% can be absorbed because of the vegetables high concentration of oxalic acid, a calcium binder. Usually 25% of calcium is absorbed by adults. Minerals from animal products are absorbed better as binders such as fiber in plant foods are not present to hinder absorption. The mineral content of plants greatly depends on mineral concentrations of the soil in which they are grown. Refined plant food has a lower content of minerals. Four factors that influence bioavailability of minerals from food are outlined below: ? Fiber -Mineral Interactions: Components of fiber, particularly phytic acid in grain fiber can limit absorption of some minerals by binding to them. Oxalic acid is another substance in plants that binds minerals and makes them less bioavailable. High-fiber diets can decrease the absorption of iron, zinc and possibly other minerals. ?Mineral-Mineral Interaction: Many mineral, such as magnesium, calcium, iron and copper are of similar sizes and the same electrical charge causes these minerals to compete with each other for absorption, and therefore they affect each other’s bioavailability. An excess of one mineral decrease the absorption and metabolism of other minerals. ?Vitamin-Mineral Interaction: Many beneficial vitamin-mineral interactions occur during nutrient absorption and metabolism. When consumed in conjunction with Vitamin C, absorption of certain forms of iron such as that in plant products improves. The active Vitamin D hormone improves calcium absorption. Many vitamins require specific minerals to act as components in their structure and functions. ?Mineral Toxicities: An excessive mineral intake, particularly of trace minerals (such as iron and copper) can have toxic results. For many trace minerals the gap between just enough and too much is quite small. Using mineral supplements should be closely monitored and should not exceed any upper level set on a term basis. The potential for toxicity is not the only reason to carefully consider the use of mineral supplements – there can also be harmful interactions with other nutrients, as well as the possibility of the supplements being contaminated. 5) In terms of total amounts in the body, calcium and phosphorous are the first and second most abundant minerals, respectively. What functions do these minerals have in common? Approximately 99% of calcium is found in the bones. In addition to its critical role in bones, it also functions in blood clotting muscle contraction, nerve-impulse transmission and cell metabolism. Calcium requires a slightly acid PH and the Vitamin D hormone for efficient absorption. Calcium deficiency is a major factor in osteoporosis. Approximately 85% of the body’s phosphorus is found in the bones – the remainder is found in the bloodstream and functions inside cells. Phosphorus is a component of enzymes, other key compounds, DNA, cell membrane and bone. The body efficiently absorbs phosphorus at about 70% of dietary intake. The high absorption rate and the availability of phosphorus in foods makes this mineral less important than calcium in dietary planning. The active Vitamin D enhances absorption. Although there is currently no specific disease associated with inadequate phosphorus intake, a deficiency may contribute to bone loss in older women. The functions that these two minerals have in common are that they are both critical to good bone health, have a cell function of sorts, the majority of each is found in the bones, and Vitamin D enhances the absorption of both. ? Chapter 10 1)How does greater physical fitness contribute to better overall health? Explain the process. Physical fitness has many health benefits. Physical fitness refers to the ability to perform moderate to vigorous activity without undue fatigue. The benefits of regular physical activity include, less injury, better sleep habits, reduced blood pressure, increased cardiovascular function and improved blood lipid profiles, aids in weight control/loss, increases muscle mass and strength, improves GI tract peristalsis, slows aging process, reduces risk of certain cancers, improves immune function, increases flexibility and balance, reduces stress and improves self-image, improves blood glucose, and strengthens bones and joints. Physical Activity Guidelines for Americans recommends that all adults should be active to some extent – some activity is better than none. The Physical Activity Guidelines set specific time goals for adults – they are outlined below: ? For substantial health benefits, adults should do at least 150 minutes a week or moderate-intensity activity or 75 minutes of a week of vigorous-intensity aerobic physical activity or an equivalent combination of moderate and vigorous intensity aerobic activity. For additional health benefits, adults should increase aerobic activity to 300 minutes a week or moderate-intensity activity or 150 minutes of a week of vigorous-intensity aerobic physical activity or an equivalent combination of moderate and vigorous intensity aerobic activity. ?Adults should also include muscle strengthening activities that involve all major muscle groups at least two days a week. ?In order to stay with an exercise program the following are recommended: oStart s low oVary activities, make it fun oInclude friends and family Set specific and attainable goals and monitor progress oSet aside a specific time each day for exercise oReward yourself for keeping up with your goals oDon’t worry about occasional setbacks; keep focus on long-term health goals. 2)You have set a goal to increase muscle mass and decrease body fat. Plan a weekly fitness regime, specifying activity types, frequency, intensity, duration, and progression. Commitment is an important step in participating in a physical fitness program and is the first step in putting together a weekly fitness regimen. There are three main components to a good plan that will decrease body fat and increase muscle mass; aerobic, stretching/flexibility, and strength training. ?Aerobic: Aerobic exercise focuses on improving cardiorespiratory and cardiovascular health. oActivities: Walking, running, hiking, cycling, basketball, tennis, soccer, elliptical trainer, etc. o Duration: 20 to 60 minutes. oIntensity: 55% to 90% maximum heart rate or RPE of 4 or above. oFrequency: 5 days a week oProgression: Initiation Phase 3 to 6 weeks/Improvement Phase 5 to 6 months/Maintenance Phase plateau in gains in fitness. Stretching/Flexibility: Focuses on stretching muscles in an effort to maintain and increase mobility. oActivities: Yoga and stretching o Duration: 4 repetitions of 10 to 30 seconds per muscle group oFrequency: 2 to 3 days a week and during warm-up and cool down oIntensity: 5 to 10 minutes during warm-up and cool down oProgression: Start with smaller muscle groups (arms) and work toward large muscle gr oups (legs) ?Strength: Focuses on increasing or maintaining muscle mass through resistance exercise. oActivities: Weight lifting, Pilates, push-ups and ull-ups o Duration: 8 to 12 repetitions of 8 to 10 to different exercises oFrequency: 2 to 3 days a week oIntensity: Enough to condition major muscle groups of the upper and lower body. 3)How are carbohydrates, fat and protein used to supply energy during a 100-meter sprint, during a weight lifting session, during a 3-mile walk? Nutrients are converted to adenosine triphosphate (ATP) base on intensity and duration of any activity. Carbohydrates are the main nutrient for fueling exercise of moderate to high intensity, and fat providing energy during low intensity exercises. For example, fat is a great fuel for endurance events, but would not be good for 100-meter sprint. If exercising at a low intensity (50% of the max heart rate) you would have enough stored fat to fuel activity for hours or days as long as their sufficient oxygen to allow fat metabolism to occur. As the intensity of exercise increases, carbohydrate metabolism takes over. While it is more efficient than fat metabolism it has limited energy stores. This stored carbohydrate can fuel about two hours of moderate to high level exercise. One could continue with moderate to high intensity for longer by replenishing carbohydrate stores during exercise. If carbohydrates are not restored you will have to reduce your intensity and draw energy from fat. As exercise intensity continues to increase, carbohydrate metabolism efficiency drops and anaerobic metabolism kicks in – because the body can’t take in and distribute oxygen quickly enough to metabolism carbs or fat easily. Low amounts of protein are metabolized during all levels of exercise – slightly more in endurance exercise especially when carbohydrate fuel has been depleted. How to cite Approximately, Essay examples

The No.1 Ladies Detective Agency Essay Example For Students

The No.1 Ladies Detective Agency Essay Two characters in The No. 1 Ladies’ Detective Agency Love is blindness. Therefore, no matter how smart, intelligent a woman is, she will lose her obvious judgment to a man she has a crush on. There is no exception to Mma Ramotswe, the main character in the No. 1 Ladies Detective Agency. She is in the relationship with two men who are totally opposite in physical appearance, characteristics, attitude toward woman. We are going to analyze the differences between Note Mokoti and J. L. B Matekoni. The first difference between Note Mokoti and JLB Matekoni is their physical appearance. Note Mokoti shows up like an artistic, a musician who plays trumpet in a band. Mma Ramotswe is attracted by his proud and handsome face. In contrast, JLB Matekoni is more like a traditional man with an easy and reassuring face; he is not so handsome. However, JLB is kind of person who can easily, comfortably to talk with; â€Å"He was a comfortable man† that is what Mma Ramotswe thinks of him. Another difference is their characteristics. In chapter four, after the marriage, Mma Ramotswe often had wounds which were caused by her husband, Note Mokoti. She knew beforehand that her husband is not a good man, he like bullying Mma Ramotswe even though she is pregnant. In comparison, J. L. B Matekoni is such a kind and hard-working man. Mma Ramotswe is interested in having a conversation with him and she likes his simple life â€Å"she liked to look at the calendars on the wall and talk to him in his greasy office†. Through Note’s appearance and the way he speaks to girls, he is absolutely a womanizer â€Å"I am glad, I knew straightaway that you were a virgin, which is a very good thing for a man†. Unlike Note Makoti, J. L. B Matekoni is a responsible man â€Å"he had never married, he had remained single†, he did not take marriage as slightly as Note did. Perhaps he is looking for a serious relationship. In addition, J. L. B Matekoni gives Mma Ramotswe lots of advices and willingly help her although he does not like to do â€Å"He did not like stolen cars. He preferred to have nothing to do with them, but this was a request from Mma Ramostswe, and so there was only one answer to give. † On the other hand, Note Mokoti is so bossy and violent that he will not listen to Mma Ramotswe ; he hits her without considering her feeling. The last obvious difference between Note and JLB is their attitude toward woman. As we analyze Note’s characteristic, it is clear that he shows no respect to women even if he got married while JLB will listen to Mma’s story patiently and give out the advices. Note also shows his devil face at the time Mma claims that she has his baby. He gets mad and denies his baby that he is having with Mma Ramotswe. Furthermore, he hits Mma Ramotswe severely that she lost her baby after giving birth in five days. What a women need is a man who would love her more than she loves him. Mma can see it from JLB . He is a gentleman who can stay at home and help to do domestic chores and he will be a perfect husband that any woman can dream of. This is the opposite between Note and JLB. In conclusion, Mma Ramotswe goes through two relationships which have a great effect to her life. Note brings her full of painful and unhappy memories while JLB tries to fill up her empty heart with love and care. They are totally different. In my personal point of view, it is a good comparison for young girl to choose their partner carefully. It is also a good lesson to learn how to judge a person inside not outside.

Yugoslavia A Fractured Peace Essay Example

Yugoslavia: A Fractured Peace Essay Yugoslavia is a country that is synonymous with ethnic conflict and violence. Under the dictatorial regime of Josip Broz Tito, ethnic strife was suppressed but not resolved. Consequently, his demise ensued Yugoslavia’s bloody fracturing into six independent countries and two sovereign provinces within Serbia. Yugoslavia: A Fractured Peace Since it became the birthplace of World War I, Yugoslavia has been traditionally associated with ethnic conflict and violence. Although these were temporarily suppressed under the dictatorial regime of Josip Broz Tito, they resurged after the fall of the Soviet Union. Yugoslavia, as a result, was divided into six independent countries: Bosnia-Herzegovina, the Former Yugoslav Republic of Macedonia, Croatia, Serbia, Montenegro and Slovenia. Two sovereign provinces within Serbia, Kosovo and Vojvodina, were likewise formed. We will write a custom essay sample on Yugoslavia: A Fractured Peace specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Yugoslavia: A Fractured Peace specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Yugoslavia: A Fractured Peace specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Yugoslavia under Tito (1943-1991) Yugoslavia was in a state of chaos shortly before and during World War II. The establishment of the country on December 1, 1918 united the Balkans’ three major ethnic groups: Serbs, Croats and Muslims (Dilger, 2003). However, the fledgling leadership of Yugoslavia was characterized with ethnic strife (Roberts, 1987). The Croats served in important military and civilian positions. But King Alexander, a Serb, controlled the executive, military and the police (Dilger, 2003). Consequently, the country’s political parties were divided along ethnic lines (Dilger, 2003). Politicians and intellectuals discussed national issues in terms of how these will affect their respective ethnic groups. Increasing resentment over perceived ethnic inequality eventually led to violence. Alexander, for one, was assassinated by Croatian nationalists in Marseilles, France on October 9, 1934 (Roberts, 1987). World War II further deepened the historical consciousness of both Serbs and Croats. Germany’s occupation of Yugoslavia in 1941 resulted in the creation of an independent Croatian state that included most of Bosnia-Herzegovina. Macedonia was brought under Bulgarian control. Kosovo, meanwhile, was conquered by Italy (Dilger, 2003). In addition, the Nazis incited hatred and bloodshed among Yugoslavia’s various ethnic groups. Ante Pavelic, the leader of the new state of Croatia, was likewise the head of the Ustashe, a Croatian fascist organization that massacred Jews, Gypsies and Serbs in Krajina and Bosnia. Serb nationalists, in retaliation, slaughtered Croats and Muslims who had allied themselves with Croatia (Dilger, 2003). The Nazis were very much aware that they will remain in power as long as the Yugoslavs were fighting and killing each other. Reunification of Yugoslavia By the end of World War II, the idea of a unified and independent Yugoslavia was already considered impossible. But this belief was debunked when the Yugoslav monarchy-in-exile appointed Tito, the Croat leader of the Yugoslav Communist Party, as prime minister in March 1945. He envisioned Yugoslavia as a federation of six national republics. Although each republic was considered â€Å"sovereign,† all of them ceded political power to Tito and the Communists (Dilger, 2003). Under Tito, the political power of the Serbs had considerably decreased. Most of the latter’s territories were either converted into autonomous states or were merged with regions predominated by other ethnic groups. Southern Serbia, for instance, became Macedonia. Montenegro, on the other hand, was transformed from a former Serb kingdom into a nation (Dilger, 2003). Two independent regions within the Serb republic – Kosovo and Vojvodina – were also established. Kosovo’s population was predominantly Albanian. Vojvodina, meanwhile, had a citizenry that was composed of different ethnic groups, including Hungarians, Slovaks and Romanians. Bosnia-Herzegovina was declared a multinational republic in order to put an end to the competing claims of Serbs, Croats and Muslims to the area (Dilger, 2003). Hindrances to Genuine Unification Despite government attempts at urbanization, modernization and geographic integration of nationalities, Tito’s goal of turning Yugoslavia into a single Communist federation remained elusive. This was mainly because his regime failed to develop a Yugoslav identity that would take the place of all existing ethnic or religious identities. Most people continued to identify themselves as â€Å"Serbs,† â€Å"Croats,† or â€Å"Muslims† rather than â€Å"Yugoslavs.† Such a manner of identification would later culminate in the disintegration of Yugoslavia in 1991 and the war in Bosnia in 1992 (Dilger, 2003). Demoralizing Economic Decline. In 1965, Tito came up with his own brand of â€Å"market socialism† – a broad economic reform that removed administrative price controls (UdoviÄ ki and Ridgeway, 2000). Consequently, Yugoslavia enjoyed the highest standard of living among all Socialist countries throughout the 1960s and the 1970s. During these decades, it was not uncommon for ordinary Yugoslavs to own cars and vacation houses. They also had access to the same appliances found in American homes, such as television sets, VCRs and washing machines (Franz, 2005). But the above-mentioned signs of economic prosperity were merely facades. Because of its expulsion from the Soviet bloc in 1948, Yugoslavia managed to obtain cheap foreign loans in the 1970s. The republics, granted centralist power by the 1974 constitution, squandered these mortgages under the guise of â€Å"self-management.† As a result, their respective vital industries were severely neglected (UdoviÄ ki and Ridgeway, 2000). Bosnia and Herzegovina, for instance, became a net importer of food, although its agriculture was almost entirely in private hands and was therefore assumed to be prosperous (Franz, 2005). Resurgence of Ethnic Strife. The dismal economic situation of Yugoslavia in the 1960s and the 1970s reignited nationalistic sentiments among the country’s various racial groups. The wealthier republics, for one, â€Å"resented the increasing economic burdens of the poorer ones† (Dilger, 2003). Thus, the Yugoslav elites were divided between those who called for economic reforms and those who opposed them to avoid marginalizing the poorer republics. In addition, minority groups began working towards improving their political and economic status (Dilger, 2003). Muslims in the Bosnian League of Communists, for instance, appealed to the federal government to raise their status from â€Å"national minority† to â€Å"constituent nation.† In response, the 1974 constitution granted Yugoslav Muslims constituent nation status. However, ethnic divisions continued to increase as the years progressed. When Yugoslavia began to disintegrate in the late 1980s, the Serbs and the Croats â€Å"increasingly focused on other groups as the enemy† (Dilger, 2003). After Tito Tito’s death in 1980 spelled the beginning of the end for Yugoslavia. Without a leader bearing a potentially unifying ideology, the state began to unravel. Dissent likewise started to increase as the governments of the republics used their constitutionally-mandated powers to advance the interests of a few. Corruption and social injustice became very rampant and were interpreted as the results of ethnic inequality (Judah, 2003). In Kosovo, Serbs accused ethnic Albanians of discrimination and persecution. The Albanians, in turn, called for the merging of Kosovo with Albania. The Croats and the Slovenes, meanwhile, resented the federal government’s usage of the revenue that they generated from tourism in order to financially support poorer republics such as Kosovo (Judah, 2003). With Communism in its dying days in Yugoslavia, long-ignored animosity among the country’s various ethnic groups threatened to explode into violence. Serbian politician Slobodan Milosevic took advantage of the country’s aforementioned condition in order to put himself into power (Judah, 2003). He capitalized mainly on the issue of Kosovo, brandishing an ideology of Serbian nationalism which he claimed to be the best replacement to Communism. Milosevic’s own brand of Serbian nationalism appealed to all Serbs to use violence to protect Serbian national identity and to avenge whatever injustice they may have experienced in the hands of the Yugoslavia’s other racial groups. As a result, he quickly became popular among the country’s Serbs, especially those from Kosovo (Weitz, 2003). Milosevic became the de facto president of Serbia after overthrowing Ivan Stambolic in December 1987. The former used his newfound position to revive and intensify old racial hostilities. In 1988, the Titoist leadership of Vojvodina was replaced with Milosevic loyalists. The Serbian constitution was amended in 1989 in order to impose direct Serbian rule over Kosovo and Vojvodina. In effect, the autonomy of both provinces was abolished (Weiner, 1994). Milosevic further strengthened Serbian dominance over Kosovo by disbanding its parliament in 1990. The province’s independent-minded leadership was arrested and instruction in the Albanian language was banned. Milosevic loyalists were eventually appointed to the government of Montenegro. These steps assured Milosevic a landslide victory in Serbia’s presidential elections in 1989 (Weiner, 1994). The Breakup of Yugoslavia Milosevic’s control over Kosovo, Vojvodina and Montenegro allowed him to virtually paralyze the federal government. Opposition from his regime resulted in the resignation of Federal President Stipe Mesic (a Croat) on December 5, 1991 and Federal Prime Minister Ante Markovic on December 20, 1991. Yugoslavia’s other republics, in response, began to declare their independence. What ensued were years of bloody civil war (Weiner, 1994). Croatia (1991) Croatia’s 1990 parliamentary and presidential elections resulted in the victory of the Croatian Democratic Community and its leader, former general and military historian Franjo Tudjman. These developments caused fear among the Serbs, who constituted about 12% of the republic’s population. Their apprehension later proved to be well-founded – Tudjman’s government removed Serbs from Croatia’s civil service and police force. Consequently, Serbs in Croatia formed the autonomous region of Krajina and called for secession and unification of all Serbs under Milosevic’s â€Å"Greater Serbia† (Weiner, 1994). The Yugoslav People’s Army (YPA) came to their aid by driving out or murdering Croatia’s non-Serb populace – a process that was later known as ethnic cleansing. The civil war in Croatia only came to a halt when the European Union (EU) and the United Nations (UN) managed to negotiate a ceasefire between the Serbs and the Croats in January 1992. In March 1992, the UN dispatched 14,000 peacekeeping troops to Croatia (Weiner, 1994). Bosnia-Herzegovina (1992-1995) Bosnia-Herzegovina also held their parliamentary and presidential elections in 1990. The Muslim Party of Democratic Action (PDA) and its leader, Alija Izetbegovic, both won landslide victories. Izetbegovic initially expected that Bosnia-Hezegovina would remain associated with federal Yugoslavia – Bosnia-Herzegovina, after all, was a multiethnic state composed of Muslims, Serbs and Croats. But this belief was shattered when Bosnia-Herzegovina declared its sovereignty on February 29, 1992 (Weiner, 1994). This did not sit well with the republic’s Serbs, who had already proclaimed their own Republic of Serbska in Bosnia-Herzegovina on December 21, 1991. The Croats, in response, declared their own Republic of Herzog-Bosna on July 3, 1992. They and the Muslims likewise formed an alliance against the common Serbian enemy (Weiner, 1994). But the war in Bosnia-Herzegovina took a bloody turn when the YPA assisted the Serbian forces in the republic. This development proved to be very detrimental for the lightly-armed Muslims, as an arms embargo instituted by the UN Security Council rendered them unable to increase their firepower. The war resulted in a death toll that was estimated to be between 120,000 and 200,000 (Weiner, 1994). In the process, the Bosnian capital, Sarajevo, acquired an international reputation as one of the most war-torn and dangerous places across the globe. Kosovo (1998-1999) Although Serbs constituted only about 10% of the entire population of Kosovo, the province is of immense historical and emotional importance to them. For the Serbs, Kosovo is â€Å"the cradle of their culture, religion and national identity† (BBC.co.uk, 2006). After Tito’s death, the region’s Serbs began calling for independence due to their experiences of persecution from the Albanian majority. Motivated by political opportunism, Milosevic took advantage of this situation by presenting himself as a champion of Serbian nationalism. Upon becoming Yugoslav president in 1989, he established Serbian rule over Kosovo by stripping the region of its sovereignty (BBC.co.uk, 2006). The Kosovo Liberation Army (KLA), an ethnic Albanian rebel movement, was formed in the mid-1990s as a response to Serbian rule over Kosovo. By 1998, even ordinary Albanians were already staging mass demonstrations against Serbian control. As a result, police and army reinforcements from Yugoslavia had to be deployed to Kosovo to defeat the KLA. Many ethnic Albanians accused of being KLA sympathizers were killed in the process (BBC.co.uk). Despite widespread international outrage, Milosevic continued to persecute Kosovo Albanians. He even went as far as rejecting an armistice that was negotiated by the North Atlantic Treaty Organization (NATO). Consequently, NATO launched air strikes in Serbia and Kosovo in March 1999. The bombings led to the displacement of about 750,000 ethnic Albanians. More than two months later, Milosevic was forced to pull out his troops from Kosovo. He also became the first head of state that was tried in the international war crimes tribunal in Hague while still in office (BBC.co.uk). Conclusion The most enduring legacies of Yugoslavia are ethnic conflict and violence. This is because the country’s leaders never fully resolved the underlying causes of ethnic strife. Tito, for one, simply assumed that imposing Communism on the people was enough to unify them. He did not do anything about the real impediments towards national unity, such as discrimination, lack of opportunities, corruption, etc. Thus, Yugoslavia collapsed after his death. Slobodan Milosevic, an opportunistic and power-hungry individual, used ethnic conflict as a means of rising into supremacy. To keep himself in power, he goaded the Serbs to kill their own fellow Yugoslavs. Failure to address the reasons behind ethnic inequality plunged Yugoslavia into a cycle of violence that ultimately destroyed it.

Basic Principles Of Preparing For A Placemaking Sample Essay

Basic Principles Of Preparing For A Placemaking Sample EssayThe term aplac method is one that has been used by many to prepare for the writing sample essays in their college application essays. In order to understand the exact method that is required to prepare for these types of essays, it is necessary to go over some of the fundamental principles and elements of writing samples.It is important to understand that the common manner in which these types of essays are prepared vary considerably. For example, they could be written using a pen and paper or typed out on a computer. At one end of the spectrum, an electronic writing device such as a laptop would be used to compile the writing samples. In general, these sample essays would be completed using these writing devices to save money, time, and effort.At the other end of the spectrum, many of the writing samples that are prepared could be prepared using the typewriter. The reason for this would be that the writing devices utilized are much more expensive and slower than what is used for these types of applications. Therefore, the writer, especially for such an application, would need to spend some time reviewing and revising the writing samples that are previously written.So, it should be obvious that aplac method would be needed in order to prepare for the hypothetical writing sample essays of a rhetorical analysis essay. When composing such an essay, it is important to remember that the writer needs to complete the topic paper or project that has been assigned to them. In addition, it is also important to remember that the writer needs to give thought to the topic before beginning to write the essay.Before commencing the task of creating the writing sample, it is important to plan and be familiar with the topic. This way, it will be easier to devote the time necessary to the writing samples. Additionally, the writer should be able to use the same process to relate their ideas about the topic to how they wri te the sample essay.In addition, in preparing for the rhetorical analysis essay, it is helpful to review previous writing samples and engage in some revision. There are times when the writer will discover a new aspect about a specific topic that the writer has never realized prior to writing the sample essay. Therefore, a revision should be required in order to incorporate this new concept into the writing sample.The process of organizing the common elements of the topic paper or topic is also vital in preparing for this type of essay. This will enable the writer to effectively organize and focus on the key points of the topic. Furthermore, it will also allow the writer to formulate a persuasive argument that is supported by the facts presented in the topic.Lastly, there is also a need to learn the basics of good prose style in order to accurately prepare for the sample essay. Since the sample would be read by an audience, it is necessary to properly express your ideas in an accurat e and effective manner. With these steps in mind, the writer should be well prepared to create a persuasive argument that will be used in order to create the essay sample.